An article by Natasha Singer in the New York Times explores the expansion of school startups into the corporate world. Despite the thousands of educational apps and products that exist to enhance student learning in elementary and high school classrooms, startup companies are quickly learning that that is not where the money lies. Instead, investors are pouring their money into education technology startups that focus primarily on “corporate training or professional skills,” thus providing a service to audiences that have more money to invest in products and training programs. While schools are beginning to introduce more technology into their classroom environments, the process of purchasing products can often be a long, drawn out process and may require several months to complete. Corporations, on the other hand, are more willing to invest their money in EdTech programs if they believe they will receive a strong return on investment.
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This post was written by Annie Cui